WILLMAR, MN (February 2016) – Three-year-old Addison Doyle of Granite Falls has become quite the celebrity in recent months. Her smiling face has appeared on ads, posters, and other marketing materials for Rice Memorial Hospital’s “Restoring health. Restoring hope.” campaign. The capital campaign aims to raise $1.5 million to help fund the pediatric portion of the new Rice Rehabilitation Center in Willmar.
Addison’s mother, Marci Doyle, said they were asked to participate in a video for the new Rice Rehabilitation Center last summer. Marketing staff were so inspired by little Addison and her infectious smile, they asked for permission to use her still photos on additional campaign materials, as well. Doyle agreed.
“Addison is always so happy, she always has a smile on her face,” she said.
Addison was born with myelomeningocele spina bifida and currently receives specialty pediatric services at Rice Rehabilitation Center. Her treatment plan includes water therapy, speech therapy, physical therapy, and occupational therapy. In order to make her appointments each week, the family must travel to multiple locations.
The new state-of-the-art Rice Rehabilitation Center will bring all services under one roof. It will be located across Trott Avenue from the hospital, and connected via underground tunnel. The facility will include two gyms (one for children and one for adults), locker rooms, showers, and a variable-depth therapy pool.
“One of Addison’s favorite activities is playing in the ball pit,” said Jenny Iverson, Physical Therapist. “We work on gross motor skills, strength, and hand-eye coordination, but Addison just thinks we’re having fun.”
“It was a nice, colorful photo that started out as a simple web graphic,” Baker said. “But Addison was so cute with her big smile and her ‘Believe in yourself’ t-shirt, we started using that photo on all our campaign materials.”
Now, Addison’s smiling face has appeared in ads, posters, mailers, web banners, social media posts, and construction site signage.
“Addison loves seeing her picture on that construction sign,” said her dad, Tom. “She really gets a kick out of that.”
In November, Addison and her parents were special guests at Rice Health Foundation’s annual Gala. Just before the start of the live auction, Addison and her parents took the stage where Marci gave a moving speech about the important role Rice Rehabilitation Center has played in Addison’s growth and development.
“Everyone at Rice Rehab goes above and beyond, and you can tell that they thoroughly care about the kids they work with. They kind of feel like family to us, and Addison is very comfortable working one-on-one with them. We truly believe that Addison has made huge strides, and will continue, because of the services offered at Rice Rehab.”
As of mid-January, Rice Health Foundation had raised $1,239,334.39 toward its $1.5 million campaign goal. Back in August, an anonymous local couple agreed to donate a $500,000 matching gift toward the “Restoring health. Restoring hope.” campaign if $500,000 was raised from the community by November 30, 2015. That challenge was met, leapfrogging the campaign to the $1 million mark.
“Now we’re on the final stretch and we really need the community’s support to meet the $1.5 million goal,” said Shirley Carter, Executive Director of the Rice Health Foundation. “This new, state-of-the-art facility strongly supports Rice’s mission to promote the health and well-being of residents in West Central Minnesota.”
Rice Rehabilitation Center opened in 1999 and has grown to offer a variety of outpatient therapy and rehabilitation services, including cardiovascular and pulmonary rehabilitation, cancer rehabilitation, certified hand therapy, driving and wheelchair assessments, ImPACT concussion management, pediatric therapies, swallow evaluations, and strategic orthopedics for headaches, neck, and back pain.
Rice Rehab serves clients from 38 counties in Minnesota, with a primary service area of Kandiyohi, Chippewa, Renville and Swift counties. Other patients hail from Big Stone, Pope, Lac qui Parle, Redwood, Meeker, Stearns, Lyon and Yellow Medicine counties
Rice Memorial Hospital is the largest city-owned hospital in the state of Minnesota. It operates as a self-sustaining entity, receiving no tax revenue from the City of Willmar. Rice Health
Foundation raises philanthropic support for the Rice organization to address community health needs, enhance patient care, and provide health education opportunities. In 2014, Rice Health Foundation provided $1,050,400 to Rice Memorial Hospital for a variety of programs, services, technology, and equipment.